How we handle feedback from newsrooms
Comments from news editors and producers shape how we work. When a desk tells us a clip arrived without notes or a file needed re-exporting, we change the way we label and check material before it leaves us, rather than treating the remark as a one-off.
We ask for feedback after a job as a matter of routine, usually by a short call or an email to whoever commissioned the work. The questions are practical: did the material arrive in time, did it open first time, and was anything missing that would have helped your editor.
Where something went wrong, we say so and put it right in writing. A late file, a misjudged angle or an audio problem is recorded against the job so the same crew does not repeat it, and so we can explain to you what we have changed.
Praise is welcome, but we find criticism more useful. A producer who tells us the framing was too tight for a graphic, or that captions needed a different style, gives us something we can act on the next time a similar job comes in.
Feedback also informs the advice we give on workflow. Patterns we see across several newsrooms, such as unclear approval chains or late briefs, help us suggest changes that suit how your team actually works.
What we ask clients after a job
- Did the material arrive in time for your bulletin?
- Did the files open and play without needing a fix?
- Were clip notes and captions clear and accurate?
- Was the framing and lighting suited to your programme?
- Did the crew keep your desk informed as the story moved?
- Is there anything we should do differently next time?